Loopia acquires .SE Direkt from The Swedish Internet Foundation

3 min läsning

.SE Direkt has been part of The Swedish Internet Foundation since 2009 and functions as their own registrar business. In October, The Swedish Internet Foundation announced the decision to sell .SE Direkt and began receiving offers from various interested parties. After a thorough review of all stakeholders, the process is now complete and Loopia will buy the business.

– .SE Direkt currently has a limited range of services and since the start in 2009, we have hade a decreasing customer base. We have now reached a point where we have to invest in new technical infrastructure to be able to offer our costumers a continued stable and reliable service. At the same time, there is a risk that it will be difficult to keep .SE Direkt profitable in the long term. Therefore, The Swedish Internet Foundation has decided that it is better for everyone to divest .SE Direkt to a company that can take better care of our costumers even in the long run, says Danny Aerts, SEO of The Swedish Internet Foundation.

Loopia currently has over 225,000 customers and is a market leader in Sweden within domain names and web hosting.

– This gives us the opportunity to help even more individuals and companies to a safe and successful presence on the internet. The acquisition of .SE Direkt is also an important part of Loopias strategy to consolidate the domain name and web hosting market in the Nordic region, says Jimmie Eriksson, CEO of Loopia.

The move of .SE Direkt’s customers to Loopia will be starting February 12. Customers who have .SE Direct as their registrar do not need to do anything in during the move, and all domain names will continue to function as usual. 

– Loopia is a secure and respected Swedish registrar with a long experience in the industry. We are convinced that they will be able to provide .SE Direkt’s customers with good service both in the short and long term, says Danny Aerts, CEO of The Swedish Internet Foundation.

With Loopia’s acquisition of .SE Direkt customers get a wider range of services and package solutions they can choose from. 

– We are looking forward to be able to offer our customers at .SE Direkt a stable and high-quality administration of domain names and to increase the availability of support during evenings and weekends. In addition, it will now be easier for customers to supplement with more top-level domains and to add popular services such as e-mail and websites linked to their domain name. As a provider of web hosting and domain names, we entirely focus on making it as easy as possible for the customer to manage their domains, e-mail services, and website, says Jimmie Eriksson, CEO of Loopia.

About Loopia

Loopia AB, which is a part of Loopia Group, is one of Sweden’s largest and fastest growing web hosting companies with operations in Sweden, Norway, and Serbia. The company offers innovative solutions for managing domain names, websites,and e-mail services to both private individuals and companies. As well as Loopia also offers reliable services with a dedicated staff at competitive prices. 

Loopia AB is included in the Loopia Group, which also includes Active 24 with businesses in Central Europe. With the acquisition of .SE Direkt, Loopia Group helps close to a half million companies and individuals to succeed on the Internet.

For more information see www.loopia.com

About The Swedish Internet Foundation

The Swedish Internet Foundation is an independent, business-driven and public organization. We work for an internet that contributes positively to people and society.

We are responsible for the Swedish top-level domain .se and for the operation of the top-level domain .nu. Revenues from business activities finance a number of investments in research and education. The purpose of these investments is to promote and provide knowledge of the internet, internetusage, and the societal impacts of digitalization in Sweden in order to provide internet users with the ability to further advance it. 

Examples of our investments are the start-up and coworkning space Goto 10, the annual report The Swedes and the Internet, the online resource Digitala Lektioner, the conference Internet Days and the measuring tool Bredbandskollen. Our vision is that everyone in Sweden wants, dares, and is able to use the internet.


Danny Aerts, CEO of The Swedish Internet Foundation
Phone: 070 990 54 89
E-mail: danny.aerts@internetstiftelsen.se

Jimmie Eriksson, CEO Loopia
Phone: 070 227 74 79
E-mail: jimmie.eriksson@loopia.se